The Greek Olive Oil Market Structure

Eureka! Institutional Repository

About Policies About Authors Statistics FAQs Links Help Sitemap

The Greek Olive Oil Market Structure

Show full item record

Title: The Greek Olive Oil Market Structure
Author: Tsakiridou, Efthimia; Karipidis, Philippos; Tabakis, Nikolaos
Keywords: Διαμόρφωση τιμών
Δομή διαφοροποίησης
Δομή αγοράς
Market structure
Differentiation structure
Price formulation
Subject Headings: Olive oil--Prices--Greece
Ελαιόλαδο--Τιμές--Ελλάδα
Industrial organization (Economic theory)--Case studies
Βιομηχανική οργάνωση (Οικονομική θεωρία)--Μελέτες περίπτωσης
Abstract: Food product differentiation leads to significant price variations among the same prod- ucts, meaning that specific products can be sold in higher prices. An Hedonic Price analysis is adopted to investigate the influence of food differentiation on consumer prices and to identify product attributes’ values for the olive oil market. This will con- tribute to device the most appropriate olive oil differentiation strategies in order to be purchased by consumers in a higher price. The retail price structure was estimated in relation to several product natural attributes, to production and processing conditions, to quality control and to labeling and distribution. Findings demonstrate that olive oil price differentiation is mainly influenced by factors relevant to quality of life, purchase uncertainty, acquisition cost and consumers’ psychological needs. Additionally, vertical integration in production and processing and the retailer size significantly influence the olive oil price formulation
Description: Δημοσιεύσεις μελών--ΣΤΕΓ--Τμήμα Αγροτικής Ανάπτυξης και Διοίκησης Αγροτικών Επιχειρήσεων, 2005
URI: http://hdl.handle.net/10184/9149

Files in this item

Files Size Format View
Karipidis_Tsakiridou_Tabakis_The_Greek_Olive.pdf 149.4Kb application/pdf View/Open

The following license files are associated with this item:

This item appears in the following Collection(s)

Show full item record